Results-Driven Social Media Advertising Services
Let’s fine-tune your marketing game, ensuring your revenue goals are not just met, but exceeded.
At MoltenGiraffe, we’re all about crafting campaigns that resonate, making your brand stand out in the digital crowd.
Customized Social Media Advertising Solutions for Maximum Reach
Social media advertising has become an indispensable tool for businesses looking to expand their reach and drive more sales. With over 4.4 billion active social media users worldwide, social media advertising offers a vast audience of potential customers who are already using social media to connect with friends and family, share their experiences, and discover new products and services.
At its core, social media advertising is a way to target a specific audience with highly relevant ads that are designed to drive specific actions, such as website visits, form submissions, or product purchases. By creating targeted ads that are tailored to your ideal audience, you can help your business stand out from the crowd and attract new customers who are most likely to buy your products or services.
With social media advertising, it’s important to understand the different social media platforms and the various advertising options they offer. The major social media platforms, such as Facebook, Instagram, Twitter, and LinkedIn, all offer advertising tools that allow businesses to create highly targeted ads that can reach specific audiences.
One of the most powerful aspects of social media advertising is the ability to target specific demographics, interests, and behaviors. This means that you can create ads that are highly tailored to your ideal audience, whether that’s based on age, gender, location, interests, or other factors. By targeting your ads to specific audiences, you can increase the likelihood of driving engagement and conversions.
Another benefit of social media advertising is that it allows you to track and measure the success of your campaigns in real time. This means that you can monitor the performance of your ads and make adjustments as needed to optimize your campaigns for better results. For example, you can track metrics such as clicks, conversions, and return on ad spend (ROAS) to see how your campaigns are performing and make data-driven decisions about where to allocate your ad spend.
By using social media advertising to expand your reach and drive more sales, you can tap into a vast audience of potential customers who are already using social media to connect with brands and discover new products and services. Whether you’re a small business or a large corporation, social media advertising can help you build brand awareness, increase website traffic, and generate more leads and sales.
Table of Contents
- Generate leads
- Drive Sales
- Drive website traffic
- Grow your following
- Increase in-store sales
- Lower advertising cost
- Increase ROI & ROAS
Social Media Services
Dive into the world of social media for your digital marketing journey. It’s not just about building brand awareness but creating lasting connections with your audience. Whether it’s boosting engagement or reaching the right people, we’re here to fine-tune every aspect of your social strategy for maximum impact
Paid Social Media Advertising
Expand your reach, captivate your audience, and drive engagement with targeting and re-targeting strategies. Generate revenue through paid social media ads on platforms like Facebook, LinkedIn, YouTube, and beyond. It’s not just about advertising; it’s about creating meaningful connections that drive real results.
Organic Social Media Management
Let’s take your brand to new heights with organic social media management. It’s more than just posts; it’s about enhancing your brand presence, fostering engagement, and forging genuine connections on platforms like Facebook, Twitter (now X), Instagram, LinkedIn, and beyond.
The Stories Behind The Numbers
We’re about crafting stories of genuine impact through robust growth for our clients.
what makes effective social media advertising?
Social media advertising can be an incredibly powerful tool for businesses looking to reach new audiences and drive sales. However, not all social media advertising campaigns are created equal. To be effective, social media advertising campaigns need to have certain key characteristics. Here are some of the factors that make social media advertising effective:
Clear goals and objectives: Effective social media advertising campaigns start with clear goals and objectives. You need to know what you want to achieve with your campaign, whether that’s increasing website traffic, generating leads, or boosting sales.
Targeted audience: Targeting the right audience is crucial to the success of your social media advertising campaign. You need to know who your ideal customer is and create ads that speak directly to them.
Compelling visuals and copy: Your social media ads need to be visually appealing and have compelling copy that engages your audience. Use eye-catching images or videos and concise, persuasive language to grab the attention of your target audience.
Consistency: Consistency is key when it comes to social media advertising. You need to create a consistent brand voice and visual style across all of your social media platforms to build brand recognition and trust.
A/B testing: Split testing is a valuable tool for optimizing your social media advertising campaigns. By testing different versions of your ads and measuring the results, you can refine your campaigns for better results.
Timeliness: Timeliness is critical in social media advertising. You need to create campaigns that are relevant and timely, whether that means tying your ads to a current event or season or capitalizing on a trending topic.
Data-driven decision-making: To optimize your social media advertising campaigns, you need to use data to inform your decisions. Track metrics such as impressions, clicks, conversions, and ROI, and use this data to optimize your campaigns for better results.
In summary, effective social media advertising campaigns need to have clear goals, target the right audience, use compelling visuals and copy, be consistent, use A/B testing, be timely, and use data to inform decision-making. By focusing on these key characteristics, you can create social media advertising campaigns that generate real results for your business.
Are you ready to double your revenue in the next 3 months with MoltenGiraffe?
FAQs about Social media advertising services
What is social media advertising?
Social media advertising services involve strategically leveraging popular platforms like Facebook, Instagram, Twitter, and others to promote products, services, or brands. This comprehensive approach encompasses creating and managing targeted ad campaigns, analyzing audience behavior, and optimizing content for maximum engagement. By harnessing the power of social networks, businesses can enhance visibility, reach specific demographics, and drive desired actions, ultimately fostering brand growth and achieving marketing objectives
How much does social media advertising services cost?
The cost of social media advertising services varies based on several factors, including the chosen platforms, campaign objectives, target audience, and the level of customization required. Pricing models can range from a set monthly fee to a percentage of the ad spend. Typically ad spend budgets are between $200-$50,000 and the agency takes a percentage of ad spend between 15%-35%.
At MoltenGiraffe, we believe in transparency, providing detailed breakdowns to ensure our clients understand the investment and offering tailored solutions that align with their specific goals and budget considerations
Which platform should I choose for social media advertising?
Numerous platforms provide paid advertising opportunities. The selection of the ideal social media advertising platform hinges on your business objectives, target audience, and content style. It essentially boils down to determining which platform will allow you to reach your relevant audience and goals. The most common platforms to focus on, include:
- Twitter (now X)
- TikTok
Let our strategists and social media pros be your compass in picking the right platforms for top-notch ad management services. By honing in on the networks that truly matter for your business, you’ll see a bigger return and game-changing results.
Can you provide insights into the timeline and expected results for a typical social media advertising campaign?
In mapping out the journey of a typical social media advertising campaign, timelines and results can vary based on factors such as campaign goals, chosen platforms, and audience dynamics. Typically, initial engagement and visibility improvements are noticeable within the first few weeks. As the campaign progresses, we refine strategies based on real-time data, aiming for sustained growth and optimal results. Our approach prioritizes continuous monitoring and adaptation to ensure that the campaign evolves in sync with your business objectives, maximizing impact over time.
Here’s a simplified breakdown of the timeline, but there’s a lot more happening throughout ad management in the weeks and months. Consider factors like re-targeting, promos, events, holidays, efforts to lower customer acquisition costs, break-even points, and profits – all part of the broader picture.
First month:
In the initial two weeks, our focus is on testing the audience and budget. Beginning with modest budgets of $5-20 per ad, we accumulate valuable data in the ad account, including audience size, buyer readiness, and customer acquisition cost. With this information, we refine ad creatives and campaigns to align with your advertising goals, driving sales, generating leads, and directing traffic to your desired destinations both online and offline
Month 2+:
We persist in driving toward your business objectives, fine-tuning campaigns, creating custom audiences, and implementing segmentation for all your audience subsets. This includes constructing lookalike audiences and progressively scaling up your campaign. Scaling up involves phasing out underperforming ads and redirecting their ad spend toward the successful ones.
Month 3+
As we enter the third month, your ad account becomes well-established, having executed your business objectives for two months. With leads and sales flowing smoothly, we persist in refining ads to avoid audience or creative fatigue, ensuring the campaigns maintain their momentum and continue to scale.
Every month, you’ll receive a thorough analysis and performance breakdown, showcasing your numbers, KPIs, challenges faced, and the solutions we implemented. You also have the flexibility to get progress reports as often as you prefer – weekly, bi-weekly, or monthly. Whether it’s a phone call, text message, email, or video call, the choice is yours. We discuss and determine your preferred contact method during the onboarding process for a tailored experience.
What metrics do you prioritize when measuring the success of a social media advertising initiative?
When evaluating the success of a social media advertising initiative, we prioritize key metrics tailored to your specific goals. Engagement rates, click-through rates, conversion rates, and return on ad spend (ROAS) are among the vital indicators we closely monitor. These metrics provide valuable insights into the campaign’s effectiveness, ensuring a comprehensive understanding of how well it aligns with your objectives and drives tangible results for your business.
Why should I hire a social media agency?
Are you considering social media advertising for your business, but feeling overwhelmed by the complexity of running a successful campaign? Look no further than hiring a professional social media advertising agency.
By working with a social media advertising agency, you can take advantage of the knowledge and expertise of experienced professionals who understand the ins and outs of social media advertising. Here are some of the key reasons why hiring an agency can help you achieve better results with your social media advertising campaigns:
Expertise and experience: Social media advertising agencies have the expertise and experience to create and execute effective social media advertising campaigns. They know how to create compelling ads that are targeted to specific audiences and can help you achieve your marketing goals, such as increasing website traffic, generating leads, and boosting sales.
Time-saving: Managing a social media advertising campaign can be time-consuming, especially if you’re not familiar with the process. By working with an agency, you can save time and focus on other aspects of your business while the agency handles your social media advertising campaign.
Cost-effective: Social media advertising agencies can help you save money by creating targeted campaigns that maximize your return on investment (ROI). They can help you avoid wasting money on ads that don’t generate results and can help you achieve better results with a smaller ad spend.
Data-driven decisions: Social media advertising agencies use data to make informed decisions about their campaigns. They track metrics such as impressions, clicks, conversions, and ROI, and use this data to optimize your campaigns for better results.
Staying up-to-date: Social media platforms are constantly evolving, and it can be difficult to keep up with the latest trends and features. Social media advertising agencies stay up-to-date with the latest changes and can help you take advantage of new opportunities to reach your target audience.
Hiring a social media advertising agency can help you achieve better results with your social media advertising campaigns. By leveraging the expertise and experience of professionals, you can save time and money, make data-driven decisions, and stay up-to-date with the latest trends and features on social media platforms. So why wait? Contact a social media advertising agency today and take your business to the next level.
In-house marketing Vs digital marketing agency
While having an in-house marketer can be beneficial for some businesses, working with a social media advertising agency can provide several advantages over an in-house marketer. Here are some of the key benefits of hiring a social media advertising agency over an in-house marketer:
Diverse skill set: Social media advertising agencies have a team of professionals with diverse skill sets, including graphic designers, copywriters, and social media managers. This means that you can access a broad range of expertise and knowledge to create more effective and engaging social media campaigns.
Cost-effective: Hiring an in-house marketer can be expensive, especially for small businesses. By working with a social media advertising agency, you can benefit from the expertise of a team of professionals without the overhead costs of hiring a full-time employee.
Flexibility: Social media advertising agencies offer flexible services that can be customized to meet the specific needs of your business. They can adjust their services based on your changing marketing goals and can adapt to changes in the market or social media platforms.
Access to cutting-edge technology: Social media advertising agencies have access to cutting-edge technology and software that can help you create more effective campaigns. They stay up-to-date with the latest trends and tools in the industry, which can help you stay ahead of your competitors.
Focus on results: Social media advertising agencies are focused on achieving measurable results for their clients. They track metrics such as engagement, conversions, and ROI and use this data to optimize your campaigns for better results. In contrast, an in-house marketer may be more focused on completing tasks than on achieving results.
In summary, hiring a social media advertising agency can provide several advantages over an in-house marketer. You can benefit from a diverse skill set, flexible services, access to cutting-edge technology, and a focus on achieving measurable results. So, if you’re looking to take your social media advertising campaigns to the next level, consider working with a social media advertising agency.
Social Media Advertising Pricing Breakdown
At MoltenGiraffe, transparency is our foundation when it comes to pricing. We believe in providing a clear breakdown so you can understand precisely what you’re investing in. With us, there are no hidden costs – just straightforward and honest pricing to support your goals.
Crafting Social Media Advertising Plans That Fit You
We tailor all our plans to fit the unique needs and goals of our clients. If there’s a specific platform you don’t require or if you need more of a particular service beyond your plan, we’ll customize your package to precisely match your requirements. Your plan is crafted to ensure it aligns perfectly with what you need for success.
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Features
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Silver
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Gold
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Enterprise
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Number of Social Media Platforms
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1
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up to 3
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3+
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Facebook
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Instagram
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LinkedIn
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Twitter (now X)
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TikTok, YouTube, SnapChat
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$5k+ ad spend budget required
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$5k+ ad spend budget required
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$5k+ ad spend budget required
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Pinterest
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Management Deliverables
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Dedicated account manager
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Strategy development
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Number of advertising campaigns
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up to 8
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up to 16
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16+
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Audience Analysis
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Audience avatar
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Ad campaign copywriting
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Campaign performance & split testing
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Ongoing campaign optimization
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Client check-ins
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Weekly, bi-weekly, monthly
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Weekly, bi-weekly, monthly
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Weekly, bi-weekly, monthly
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All social assets managed through client-owned accounts
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Monitoring clicks, conversions and fraud activity
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Monitoring of social ad comments
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Add $100/month
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Add $300/month
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Add $500/month
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Social Platform Targeting Capabilities (Specifics Vary By Platform)
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– Interests
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– Demographics
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– Professional Characteristics
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– Custom Audiences
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– Lookalike Audiences
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3rd Party Targeting
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Account-based Retargeting
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Social Platform Creative Deliverables
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Social Ad Creatives – Copywriting & Design
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Up to 2 ad sets(8 ads)
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Up to 4 ad sets(16 ads)
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4 ad sets(16 ads)+
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Video Ad Creatives
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1 Video Ad (15-30secs)
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2 Video Ad (15-30secs)
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3+ Video Ad (15-30secs)
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Audio Commercial
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Add $400/month
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Add $400/month
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Add $400/month
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Performance Reporting
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Monthly performance & analysis reporting
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Website conversion analysis reporting
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Ongoing Monthly Campaign Investment
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$1500 or 15% of ad spend, whichever is greater
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$2000 or 15% of ad spend, whichever is greater
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$3000 or 15% of ad spend, whichever is greater
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Required Ad Spend Range
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$1k-10k
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$10k-15k
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$15k+
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Monthly retainer -VS- Profit sharing?
When it comes to hiring a digital marketing agency, there are different ways to pay for their services. Two of the most common ones are monthly retainer and profit sharing. But what are they and how do they differ?
A monthly retainer is a fixed fee that you pay to the agency every month for a set of agreed-upon services or consultations. This can include web development, SEO, social media, content marketing, and more. A monthly retainer gives you a predictable budget and a consistent level of service from the agency.
A profit sharing is a variable fee that you pay to the agency based on the results they deliver. This can be a percentage of the revenue, profit, or sales that the agency generates for you through its marketing efforts. A profit sharing gives you a performance-based incentive and a shared risk and reward with the agency.
Both options have their pros and cons, depending on your goals, budget, and expectations. Here are some of them:
Monthly Retainer:
PROS
- You know exactly how much you are paying and what you are getting
- You have a long-term partnership and a dedicated team from the agency
- You can plan and execute a comprehensive and consistent marketing strategy
CONS
- You may pay more than the value of the services or results you receive
- You may have less flexibility and control over the scope and direction of the marketing
- You may have a lower priority or quality of service if the agency has other clients
Profit-sharing:
PROS
- You only pay for the results that the agency delivers
- You have a strong alignment of interests and goals with the agency
- You can leverage the agency’s expertise and creativity to maximize your ROI
CONS
- You pay a lot more than a fixed fee if the results are exceptional
- You may have less transparency and accountability from the agency
- You may have a higher risk and uncertainty if the results are poor or unpredictable
Does MoltenGiraffe offer profit-sharing?
At MoltenGiraffe, we believe in shared success. Our profit share model is designed to benefit both you and us. Here’s how it works:
Eligibility: Profit-sharing is exclusively available for DTC (direct-to-consumer) companies. If you fall into this category, you’re in luck!
Contract Duration: We don’t offer month-to-month contracts for profit-sharing. Instead, our profit-share contract spans 3-month blocks or more. This longer-term commitment allows us to create meaningful impact.
Regular Review: Every 90 days, we revisit our partnership. This ensures that we’re aligned with your goals and making progress together.
Fee Structure: Our fee is percentage-based. When we generate profit for your business, we take a share. Initially, this ranges from 30% to 40%. But here’s the exciting part: as our partnership matures, the percentage fee gradually decreases.
Client Loyalty: The longer you’ve been with us, the more favorable the terms become. Our percentage fee can go as low as 25% over time.
How It Works
No Retainers: We won’t burden you with any retainers. Instead, you focus on providing your monthly ad spend budget.
Results-Driven Approach: We track performance based on your KPIs (Key Performance Indicators). Among these, revenue generation takes center stage.
Revenue Share: At the end of each month, we calculate the revenue we’ve generated for you. Based on our agreed percentage, you pay us. For instance, if we’ve brought in $50,000 in revenue, your payment would fall between $15,000 and $20,000.
Join us in this mutually beneficial journey. Let’s grow together! 🚀
Disclaimer: we only offer profit sharing for our social media advertising services & there is a one-time setup fee of $1500.
Related Digital Marketing Services
Social Media Services
Online Advertising Services
Other Marketing Services
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