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Digital Public Relations Marketing Services

Put your brand in the spotlight! MoltenGiraffe transforms your brand’s narrative into compelling stories, capturing the attention it deserves.

Digital PR: MoltenGiraffe is where your brands story become news

Unleash the potential of your brand with our Digital PR Services! We don’t just tell stories; we create experiences that resonate. Elevate your online presence, captivate your audience, and watch your brand become a force to be reckoned with.

Let’s turn your narrative into a conversation that sparks connection, engagement, and lasting impact. Ready to make waves in the digital realm? Let’s redefine your brand story together!

Some Publications We Work With:

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Harness the Power of Digital PR: Connect, Engage, and Grow

In the digital age, your brand’s story deserves to be heard far and wide. Digital PR(Public relations) is the key to making that happen. It’s not just about press releases; it’s a strategic blend of storytelling, SEO, and relationship-building that amplifies your online presence. By leveraging the influence of bloggers, social media, and online publications, digital PR places your brand in the spotlight, creating a buzz that resonates with consumers and industry leaders alike.

Why is it effective? Digital PR goes beyond traditional boundaries to engage with your audience where they spend their time: online. It boosts your visibility, drives website traffic, and enhances your brand’s credibility. With targeted content and meaningful interactions, digital PR turns your message into a conversation, fostering trust and loyalty among current and potential customers.

Embrace digital PR and watch your brand thrive in a connected world where every click can lead to a new opportunity.

Digital PR with a Positive ROI

When it comes to measuring an effective digital PR campaign, a lot of brands have a hard time attributing the proper KPIs(Key performance indicators). Each business and industry is different so it can be a challenge but MoltenGiraffe uses a few different KPIs to ensure your digital pr campaign is a positive one.

Our Public Relations ROI KPIs:

Brand ROI: Sharing the journey of a founder or the origins of a company may not directly lead to immediate profits, yet it cultivates a valuable return on investment for the brand’s image.

Revenue ROI: When a narrative highlights the advantages of a specific product or service, it serves to showcase its value and utility.

Thought Leadership ROI: Contributions from a company spokesperson on industry matters, such as insightful quotes, may not directly boost sales but can enhance the brand’s stature as an authority within its field.

SEO ROI: Securing a link through outreach efforts, such as a linkable asset, can positively influence keyword rankings

Traffic ROI: The amount of web traffic a story generates for your brand.

Word-of-mouth ROI: The amount of people talking about a story or content on social media.

How much do we charge for digital PR services?

We reject one-size-fits-all marketing. Every plan is uniquely crafted for your business, considering your industry, goals, and specific needs. View an overview below:

Custom Digital PR Plans

Starting at
$2,000

How we determine pricing:

We’ll learn your company’s goals. Both short- and long-term to craft an effective digital marketing plan tailored to your needs.

Monthly

We’ll do in-depth research on your market & your competition. Both as a business and marketing. This allow us to determine the best plan of action.

What milestones are you aiming for? Enhance website traffic? Amplify your online presence and brand recognition? We devise a strategy that seamlessly aligns with your goals.

ALL PLANS INCLUDE:

Navigating the PR Landscape - Digital VS. Traditional

In the realm of Public Relations, the digital transformation has redrawn the battle lines between Digital PR and Traditional PR. Traditional PR, the stalwart of brand storytelling, operates through established media like newspapers, TV, and radio, aiming for broad coverage and a consistent message. It’s the art of influence and presence without the digital footprint.

Digital PR, on the other hand, thrives in the online ecosystem. It’s a dynamic force that leverages the power of the internet, including social media, blogs, and online publications, to craft a brand’s narrative. It’s not just about visibility; it’s about interaction, SEO, and direct links that drive traffic and build a digital rapport with audiences.

The core difference? Measurement and engagement. Digital PR offers tangible analytics, allowing brands to track impact and engagement in real-time, a feat less feasible with traditional methods. It’s a strategic pivot to where conversations happen now: in the digital space, where every share, comment, and like is a potential lead

Choose Digital PR for a measurable, interactive brand journey, or Traditional PR for broad, timeless exposure. Better yet, blend both to maximize your brand’s resonance across all fronts.

MoltenGiraffe’s Digital PR Approach

Our PR approach mixes both traditional and digital PR to create the most effective PR campaigns for your business. While we do lean heavily on digital PR tactics we sprinkle in some traditional where it is most effective for your campaign. Have questions? Ready to get started? Contact us today!

Benefits of Digital PR

Elevated Brand Awareness

PR boosts your brand's visibility, making sure that your message gets to a larger group of people.


Positive Brand Image

PR uses smart communication to shape and keep your brand's good reputation, helping it be in a good spot in the market that people like.

Credibilty

When people say good things about your brand, it makes others trust it more. This trust is super important because it helps build a strong connection with the people who care.

Lead Generation

Effective PR strategies can attract new leads by making your brand more discoverable to your target audience

Influence and Impact

Become a thought leader in your industry, shaping perceptions and leaving a lasting impression on your target audience.

Community Building

Foster a sense of belonging and community around your brand, turning customers into advocates who champion your cause.

Digital PR: The SEO Game-Changer for Brand Evolution

In the digital marketplace, SEO is the battleground where visibility is won or lost, and Digital PR is your champion. It’s a multifaceted ally, wielding the power of quality backlinks, heightened domain authority, and enriched content narratives to propel your brand to the top of search rankings.

Digital PR is the art of marrying compelling content with strategic outreach, ensuring that every piece of your brand’s story not only reaches but resonates with your audience. It’s about crafting a digital footprint that’s not just seen but sought after, turning passive viewers into active engagers.

By integrating Digital PR into your SEO strategy, you’re not just climbing search results; you’re building a reputation. You’re not just earning clicks; you’re earning trust. And in the digital age, trust is the currency that converts.

Embrace Digital PR, and watch your brand’s narrative unfold into an SEO success story.

Are you ready to double your revenue in the next 6 months with MoltenGiraffe?

Online Reputation Management

ORM is the strategic practice of shaping public perception of a brand or individual on the internet. It’s a proactive and reactive process, involving monitoring and influencing online content and conversations to ensure a positive digital presence.

ORM is crucial because it directly affects how potential customers, prospects, partners, and stakeholders view you, impacting trust, opportunities, and ultimately, success.

ORM helps mitigate negative content, promotes positive reviews, and maintains a brand image that aligns with your values and goals. In today’s digital-first world, ORM is not just beneficial—it’s essential for thriving in the online ecosystem.

Need help repairing a negative reputation?

Do you or your business have a not-so-favorable online reputation, riddled with negative reviews, damaging conversations, and negative search results online? We can repair and rebuild your reputation bigger and better than ever.

We handle all the reviews. Starting with the negative and cultivating the positive.

We remove anything negative impacting your reputation on Google. If that is not possible, we bury it as far down on Google as we can.

We craft a positive brand image online with positive press, crafting compelling narratives on social media, and allow you to tell your story.

We influence and maintain positive communication about you and your business online.

Crisis Management

Crisis Management is like getting ready, dealing with, and bouncing back from unexpected events that could threaten the company. It’s about being smart to stop problems before they happen and being quick to solve them when they do.

This helps a business stay strong and keep going. When crisis management works well, it protects a company’s good name, builds trust with the people who care about it and makes sure it can keep going even when things get tough.

Need help with a crisis?

Are you already in a crisis you were not prepared for that is hurting your company? We can handle that for you. Crafting the narrative and quelling public opinion is our specialty. 

Developing crisis response plans, conducting risk assessments, and training teams for potential scenarios.

Implementing crisis response plans, managing communications, and protecting assets.

Keeping a vigilant eye on the mentions of the brand, including reviews, social media posts, and news articles.

Actively shaping the narrative around the brand through social media, online publications, content creation, and engagement.

Identifying and rectifying any false or misleading information that could harm the brand’s reputation.

Enhancing the brand’s online image by addressing negative content, promoting positive feedback, and optimizing digital assets.

Other forms of Digital PR

Influencer Marketing Services: Amplifying Your Brand’s Voice

Influencer Marketing Services are the modern megaphone for your brand’s message, harnessing the clout of social media personalities to elevate your products and services. These services pair your brand with influencers who have cultivated a dedicated following, ensuring that your message resonates with a receptive audience. It’s a strategic alliance where influencers’ authentic engagement meets your brand’s marketing goals, creating a synergy that can lead to increased brand recognition and loyalty.

At its core, Influencer Marketing is about authenticity and trust. Influencers have the unique ability to humanize your brand and present it in a relatable way, often leading to higher conversion rates. These services manage the end-to-end process, from identifying the right influencers for your brand to measuring the campaign’s success, ensuring that every collaboration is a step towards achieving your brand’s vision.

 
 

What is the Influencer Marketing process?

We as a society have been using “influencers” for generations to sway opinion, build credibility & trust, and help sell products & services. We just didn’t use the term “influencer” until social media started to infiltrate our lives. We have and continue to use celebrities, athletes, and academics to help establish trust and use their influence to paint our narrative and sell for us.

The only difference with social media influencers is you can pinpoint your audience down to the smallest niche and segment. As well as we no longer need the most famous people. We can use the biggest creators down to the smallest of micro-influencers aka people with a few thousand followers to spread our message. This has leveled the playing field and given everyone access from small businesses to giant corporations. 

So how does it work?

  1. Identifying your audience: Knowing who you want to reach is the first step. This involves understanding your target market’s interests, behaviors, and which social platforms they frequent.
  2. Setting Clear Objectives: Define what you want to achieve with your influencer marketing campaign. This could be increasing brand awareness, driving sales, or launching a new product.
  3. Finding the Right Influencers: Look for influencers who align with your brand’s values and have an engaged audience that matches your target demographic.
  4. Outreach and Collaboration: Reach out to potential influencers and negotiate terms that benefit both parties. This includes compensation and content guidelines.
  5. Content Creation: Work with influencers to create authentic content that resonates with their audience and promotes your brand.
  6. Distribution and Promotion: The influencer shares the content with their followers across their social media channels.
  7. Performance Analysis: Use analytics tools to track the campaign’s performance, measure success against your objectives, and identify areas for improvement.

Each of these steps requires careful planning and execution to ensure that the influencer marketing campaign is successful and delivers the desired results. When executed properly influencer marketing will bring in results for weeks and years to come.

If you are ready to boost your brand’s impact with influencer marketing.  Let’s collaborate to turn influence into your competitive advantage. Contact us today!

Related Digital Marketing Services

Are you ready to double your revenue in the next 6 months with MoltenGiraffe?

Case Studies

We've guided more than 20 clients to achieve their marketing objectives, propelling significant business growth along the way.

Explore the real stories behind our successes and discover how we've helped businesses just like yours thrive

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Join our team at MoltenGiraffe, we actively seek A+ talent to fuel our innovative marketing endeavors. we're always on the lookout for passionate individuals who are ready to contribute their unique skills and ideas to help us push the boundaries in the ever-evolving world of digital marketing.

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