Reach Millions of Listeners With Streaming Audio Advertising
Do you want to grow your audience and brand with audio ads? Audio ads are a powerful way to reach millions of people who listen to music, podcasts, and more on streaming platforms.
Launch audio ads on top platforms like Spotify, Pandora, and more
Reach your audience no matter where they are listening. Streaming audio ads can be an effective part of any marketing campaign. It is a great way to stay top-of-mind and drive sales for your brand.
You will be heard by your audience no matter where they are. Whether they are driving, working out, shopping, doing chores, or relaxing. They are a powerful form of advertising that drives sales, and traffic, and builds tremendous brand credibility.
What is streaming audio advertising?
Streaming audio advertising is a way of reaching your potential customers through sound. It allows you to insert your ads into digital audio content, such as music, podcasts, or news, that people listen to on various platforms.
Streaming audio advertising can help you create a personal and immersive connection with your audience, as well as target them based on their preferences, behaviors, and contexts. Streaming audio advertising can also help you measure the impact and effectiveness of your ads, and optimize them for better results.
Table of Contents
Streaming Audio Advertising Plans
How we determine pricing:
- Explore your business goals
We’ll learn your company’s goals. Both short- and long-term to craft an effective digital marketing plan tailored to your needs.
Monthly
- Market research & analysis
We’ll do in-depth research on your market & your competition. Both as a business and marketing. This allow us to determine the best plan of action.
- Define your objectives
What milestones are you aiming for? Enhance website traffic? Amplify your online presence and brand recognition? We devise a strategy that seamlessly aligns with your goals.
ALL PLANS INCLUDE:
- Dedicated Account Manager
- On-demand expertise from our team
- Optimizations and enhancements guided by data-driven insights
- Strategic recommendations powered by AI
- Fully transparent comprehensive tracking
- Access to our CRM tools
- Integration of marketing and sales data
- Monthly analysis, measurement, and revenue reporting for campaigns
- Thorough research on competitors and industry trends
- Ongoing management and refinement of strategies
What's the difference between streaming audio and radio ads?
Streaming audio ads and traditional radio ads are both ways to talk to your customers through sound. But they are not the same. Here are some of the differences:
- Where you can hear them: Streaming audio ads are online, while radio ads are on the radio. Streaming audio ads can be heard on websites and apps like Spotify, Pandora, or iHeartRadio, where you can choose what you want to listen to. Radio ads can be heard on AM/FM stations, or their station websites
- Who can hear them: Streaming audio ads can talk to the people you want to talk to. You can choose who hears your ads based on their age, location, interests, and more. You can also change your message to fit each person and each website or app. Radio ads can talk to a lot of people, but you can’t choose who hears them. You also can’t change your message for different people or places
- How you can measure them: Streaming audio ads can tell you how well your ads are doing. You can see how many people heard your ads, how many people clicked on them, and how many people bought from you. You can also change your ads to make them better. Radio ads can’t tell you how well your ads are doing. You can only guess how many people heard your ads, and you can’t change your ads easily
Streaming audio ads are better than radio ads for many reasons. They can help you reach and connect with your customers more easily and effectively. Streaming audio ads are the best way to talk to your customers through sound.
Streaming audio ads VS. Radio ads
Streaming audio ads are better than traditional radio ads for many reasons. Here are some of them:
- Streaming audio ads can target your audience more precisely and personally. You can choose who hears your ads based on their age, gender, location, interests, behaviors, and contexts. You can also tailor your message to suit each listener and each platform. This way, you can deliver more relevant and effective ads to the most engaged and qualified listeners
- Streaming audio ads can measure and optimize your campaign more accurately and easily. You can track and analyze the performance and impact of your ads, using metrics such as impressions, reach, frequency, completion rate, click-through rate, and conversions. You can also adjust your budget and schedule as you go, based on the feedback and data you receive. This way, you can improve your return on investment and achieve your goals more efficiently
- Streaming audio ads can reach your audience more widely and consistently. You can access millions of listeners who consume digital audio content, such as music, podcasts, or news, on various devices. You can also follow your listeners across all their connected devices, from phones to desktops, to smart speakers, giving you more opportunities to engage with them. This way, you can increase your brand awareness and loyalty, and drive more sales and traffic
Streaming audio ads are the natural evolution of radio ads. They offer more flexibility, targeting, and accountability, while still retaining the power and intimacy of sound. Streaming audio ads are the best way to reach and connect with your customers through audio.
Most common streaming audio ad types
There are different types of streaming audio ads, depending on the format, the platform, and the content. Some of the common types are:
- Audio ads: These are pre-recorded ads that are usually between 15 to 30 seconds long. They play between songs or episodes and may include a visual or interactive companion ad
- Video ads: These are similar to audio ads, but also include branded video assets. They play before, during, or after the audio content, and may be skippable or non-skippable
- Podcast ads: These are ads that are seamlessly woven into podcast episodes. They may be read by the host or a voice actor and may vary in length and placement. They can also include a companion ad or a CTA
- Sponsored/branded playlists or stations: These are curated collections of songs or episodes that are sponsored by a brand. They may include branded cover art, a branded intro or outro, and audio or video ads throughout
- Companion ads: These are visual or interactive ads that accompany audio or video ads. They may include a logo, an image, a banner, or a button that links to the brand’s website or app. They can help increase brand awareness and engagement
These are some of the most common types of streaming audio ads that you can use to reach and connect with your customers through sound. Remember each platform has its own style & format of ads.
Our Testimonials
Hear from some of our clients
Streaming Audio Advertising: Full Pricing Breakdown
|
Features
|
Standard
|
Elite
|
Enterprise
|
|---|---|---|---|
|
Number of Platforms
|
1
|
2
|
2+
|
|
Number of Campaigns(4 ad sets per 1 campaign)
|
1
|
2
|
2+
|
|
Script building/copywriting
|
|
|
|
|
Audio production & Voice over
|
|
|
|
|
Ad creatives: Graphics, Motion Graphics, Video
|
|
|
|
|
Branded Intro & Outro
|
add $500
|
add $500
|
add $500
|
|
Custom CTA's(call-to-action)
|
|
|
|
|
Audio Ad Types:
|
|||
|
Audio ads
|
|
|
|
|
Video ads
|
|
|
|
|
Companion ads
|
|
|
|
|
Sponsored Playlist/Stations
|
|
|
|
|
Podcast ads
|
|
|
|
|
Custom Experiences
|
|||
|
Display Retargeting(what is display retargting?)
|
|||
|
Pixel Installation & tracking
|
|
|
|
|
Advanced audience targeting
|
|
|
|
|
Monthly reporting & breakdown
|
|
|
|
|
Ongoing monthly campaign investment
|
$2,000 or 15% of ad spend, whichever is greater
|
$3,200 or 15% of ad spend, whichever is greater
|
$5,400 or 15% of ad spend, whichever is greater
|
|
Required ad spend range
|
$1500-5k
|
$5k-15k
|
$15k+
|
What is Display Retargeting?
Display retargeting is the process of re-engaging individuals who have previously encountered your ads. In the case of audio ads, this means that after someone has heard your ad on a streaming platform, they will be ‘retargeted’ when they visit other websites or apps. Your ads will appear on these external sites, thereby reminding them of your brand and reinforcing your advertising message.
User hears your ad on streaming platform
User visits other websites
your ads show up on those sites
user becomes a customer while you build brand recognition
How does streaming audio advertising services work?
Imagine the power of speaking directly to your potential customers, no matter where their love for music or podcasts takes them. That’s the magic of streaming audio ads—they’re not just powerful, they’re personal. And with MoltenGiraffe, the intrigue doesn’t stop there. We bring your brand to life, following your audience across the web with seamless display retargeting. Curious about the next steps? Let’s dive into how MoltenGiraffe transforms your advertising vision into a captivating auditory journey that resonates with every listener. 🎧✨
How Our Process Works
- Discovery Call: Once you sign up, you’ll have a detailed call with your account representative. They’ll learn all about your business and your goals for audio advertising.
- Strategy Development: We’ll use insights from our call to craft a tailored advertising strategy.
- Audience Segmentation: Next, we deep dive into your audience, segmenting them and discovering their online listening habits—be it music genres or podcast preferences.
- Script Creation: We then write compelling ad scripts for your approval.
- Voiceover Recording: Approved scripts move to voiceover, where we fine-tune the ad’s tone and enhance its impact through audio production—focusing on emphasis, pauses, and the overall vibe.
- Production of Companion Assets: After production, we create accompanying graphics, links, and call-to-actions.
- Campaign Launch: With assets ready, we launch your campaigns.
- Active Management: We don’t stop there; we actively manage your campaign, adjusting audience targeting, scaling efforts, and monitoring for ad fatigue.
- Reporting: Throughout, you’ll receive detailed reports and regular check-ins via phone, text, or email to ensure you’re informed every step of the way.
We’re committed to making your streaming audio ads a success from start to finish! 😊
Contact Us
What Are You Waiting For? Contact Us Right Now
Ready to get started working with MoltenGiraffe?
Send us a message or give us a call.
Related Digital Marketing Services
Social Media Services
Online Advertising Services
Other Marketing Services
Are you ready to double your revenue in the next 3 months with MoltenGiraffe?
Case Studies
We've guided more than 20 clients to achieve their marketing objectives, propelling significant business growth along the way.
Explore the real stories behind our successes and discover how we've helped businesses just like yours thrive
Careers
Join our team at MoltenGiraffe, we actively seek A+ talent to fuel our innovative marketing endeavors.
we're always on the lookout for passionate individuals who are ready to contribute their unique skills and ideas to help us push the boundaries in the ever-evolving world of digital marketing.
Other Marketing Services
Social Media Management
Streaming Audio Ads
Over The Top/CTV Ads
Content Marketing
Digital Public Relations
1-833-427-1960
Give Us a Call
hi@themoltengiraffe.com
Drop Us a Line
1400 W. Lombard Street Unit #859 Baltimore, MD
Location
Ready to get started?
MoltenGiraffe | Baltimore, MD Digital Marketing Agency
Copyright © 2024. All rights reserved.